Laura-Daniela Roșca, Ph.D. Assistant lecturer
Email: [email protected]
Short description:
- In 1997 I graduated from “Ion Creangă” Theoretical High School in Bucharest. In the same year I was admitted to the School of Computer Science for Business Management within the Romanian-American University.
- In 2001 I graduated the university with a bachelor’s degree issued by the Bucharest Academy of Economic Studies.
- During 2007-2009 I attended the courses of the Master’s program in Marketing and Business Communication organized by the School of Marketing within the Bucharest Academy of Economic Studies.
- During 2008-2011 I was a Ph.D. student in Marketing at the Bucharest Academy of Economic Studies – ”Grounding portfolio strategies of financial entities by consumers typology with marketing research” – coordinated by Ștefan Boboc, Ph.D. Professor.
- Between October 2020 and May 2022 I attended the Postgraduate Course Module 1 and 2 organized by the Department for Teacher Training within ASE Bucharest.
- Since October 2021, I am an assistant professor at the Romanian-American University, School of Management-Marketing.
Member of professional associations/organizations:
- MARKETER Club Association – member
- Emerging Trends in Marketing and Management International Conference – Member, Organizational and scientifical committee.
Fields of interest/research:
- Marketing Research
- Marketing Communication
- Consumer Behavior
- Logistics
- Marketing Strategy
Hobbies:
- Exploratory research (neuromarketing)
- Personal Marketing
- Sports activities
- Walking in nature