Seminar “Gamification: The Contemporary Way to Engage Employees and Customers”
The Romanian-American University hosted a challenging seminar titled “Gamification: The Contemporary Way to Engage Employees and Customers” led by the reputed Chris Liasidis, Associate Professor in Marketing Management and Operations Management in the Department of Business Administration and Economics Department at CITY College, University of York Europe Campus. The students attending the event were truly captivated by this thought-provoking topic.
Gamification, a burgeoning field, is reshaping business strategies worldwide. Serving as a cutting-edge method to achieve business objectives by captivating both employees and customers, it stands as an indispensable topic for anyone seeking to elevate business revenue, customer satisfaction, and employee engagement.
The seminar was designed to arm the students with a profound understanding of gamification and its practical applications. Professor Liasidis kicked off the session with an engaging quiz featuring fact-based questions, illustrating how seemingly simple lectures can be transformed into truly captivating games and discussions. By debating on the mechanics underlying its effectiveness, he emphasized that the concept of gamification is adaptable to businesses of all types.
Attendees of the seminar delved into the essence of gamification, exploring the 6-step approach of gamification and its myriad applications. Professor Liasidis showed then the audience how multinationals have applied gamification in business settings to increase sales. Embarking on a captivating case study journey through the hospitality industry, the students unearthed key performance indicators associated with gamification success.
In collaboration with CITY College, University of York Europe Campus, the Romanian-American University offers students comprehensive and rigorous Master’s programs in “Digital Marketing & Social Media” and “International Economic Relations and European Union Studies”, alongside a Bachelor’s program in marketing available for early registration, commencing in the fall of 2024. These programs are truly exceptional, granting students the opportunity to earn dual degrees from both universities and immerse themselves in an international educational experience, all without incurring additional costs beyond tuition fees. Professor Chris Liasidis enriches the marketing curriculum for our university students enrolled in the double degree master program “Digital Marketing & Social Media” offered by CITY College, University of York Europe Campus.
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