Global Education, Close to Home

● Experience a prestigious British education without leaving Romania

● This program combines the academic excellence of the University of York with the practical learning environment of the Romanian-American University.

● You’ll graduate with a dual degree that enhances your global career prospects.

● The program balances theoretical knowledge and its practical application in the communication field.

● It will remain contemporary and take account of the changing market conditions, innovation, embedded research and practitioner insights.

● High demand job opportunities – Digital marketing channels have moved to the forefront of global marketing communications, creating a high industry demand for professionals with specialized skills.

Prestigious Dual Degree – Study at a top UK university and the best private university in Romania
Expert Faculty & Industry Leaders – Learn from international professors and top industry professionals
Global Networking & Opportunities – Connect with a worldwide network of professionals and peers
Advanced Digital Tools & Technologies – Gain hands-on experience with AI-driven analytics and cutting-edge marketing platforms
Career Support & Job Placement – Receive personalized guidance and access to exclusive industry job fairs
Merit-Based Scholarships – Financial aid available for the top 10% of students

An Innovative Approach for the Digital Era

Digital marketing is the fastest-growing industry in the world. Our program provides a strong foundation in theory while emphasizing practical skills, equipping you with the skills needed to excel in today’s competitive landscape:

Digital Marketing Core – Provide students with specialized knowledge and skills in digital and social media marketing

Strategic Digital Marketing – Understand current and future industry requirements, master digital campaigns that drive business success
Social Media Marketing & Branding – Learn how to engage audiences and build strong brands
Digital Analytics & AI-Powered Marketing – Interpret data to optimize marketing performance
Online Consumer Behaviour– Understand digital customers and their decision-making process
E-commerce & Web Optimization – Develop strategies to grow online businesses
Predictive Marketing & AI Tools – Stay ahead with data-driven insights and forecasting

This master’s program is designed for those who want to develop expertise in Digital Marketing and Social Media. If you want to advance your career in marketing, this program is designed for you:

Recent graduates who want to enter the digital marketing industry
Marketing professionals seeking to enhance their skills in social media and digital strategies
Entrepreneurs & business owners aiming to grow their brand’s online presence
Tech enthusiasts & strategists interested in AI-powered digital marketing

Graduates should be able to:

● Develop solutions to real life problems and challenges associated with the ever evolving and changing nature of the digital era

● Acquire and analyse data, to evaluate their relevance and to synthesize a range of information in the context of new situations

● Better understand of consumer’s behaviour and their online needs

● Complete brand projects in a professional, culturally aware and ethically responsible manners

● Develop a critical awareness of current issues in digital and social media marketing in order to achieve professional goals

With strong digital marketing skills, you will have the opportunity to pursue key positions such as:

• Digital Marketing Manager – Lead innovative digital strategies and campaigns
• Digital Marketing Analyst – Optimize performance through data-driven insights
• Social Media Strategist – Build brands and increase engagement across platforms
• E-commerce Specialist – Develop and manage online business growth
• Digital Consultant – Advise companies on marketing and business transformation

Top employers seek digital marketing experts – this is your chance to be one of them!