The Romanian-American University has partnered with the National University of Political Studies and Public Administration to chair the track on Marketing at STRATEGICA 2023.

STRATEGICA 2023 is a platform that brings together academics, researchers, authorities, business representatives, and policymakers in order to share their views, experience, and latest research results, aiming to contribute to building a better, sustainable and more inclusive future. More details about STRATEGICA can be found at http://strategica-conference.ro/

We welcome papers advancing novel academic research results on marketing, consumer behavior, integrated marketing communication, culture and marketing, B2B marketing or international marketing. The topics are not limited to the mentioned areas.

*The call for mini-tracks is open. Information on new mini-tracks will soon be available.

Publishing opportunities:

Conference proceedings are published as an e-book with ISBN, edited by a prestigious publishing house. STRATEGICA 2013-2020 Proceedings are included in Conference Proceedings Citation Index (ISI Proceedings – Clarivate Analytics). The 2021 and 2022 editions are under consideration.

Authors of selected papers will be invited to expand their research in order for their works to be published by partner journals.

Certificates:

  • Certificate of presentationwill be issued to participants presenting their research in sessions.
  • Certificate of chairing a sessionwill be issued to chairs, acknowledging their role at the conference.
  • Best Paper Awardwill be conferred to the author(s) of the best paper presented at the conference.

Important deadlines:

  • Full paper submission due for review:September 4, 2023
  • Notification of full paper acceptance (including requested changes): September 25, 2023
  • Full paper submission (with changes implemented): October 9, 2023

The conference fee for this track is 450 EUR and includes the following: publishing of one paper in the conference proceedings, open attendance to all conference tracks, matchmaking events, meetings with undergraduate and graduate students, meals and refreshments at the conference venue.

The contact person for the Marketing track is Professor Tudor Edu, [email protected]