Shape Your Future in Marketing with a Dual Degree
British Excellence, now accessible in Romania
Marketing is the driving force behind successful businesses, influencing how brands connect with consumers and shape industries. This innovative programme is designed to provide students with a comprehensive understanding of marketing principles and practices, while also developing their critical thinking, problem-solving, and communication skills.
The double degree program offers the best educational experience from both universities without any other costs than tuition fees. This 3-year bachelor’s program offers a unique opportunity to study in Romania and obtain two internationally recognized degrees:
A Global Qualification with a Competitive Edge
- British academic excellence combined with the practical, hands-on approach of the Romanian-American University
- Students gain insights into the latest marketing strategies, trends, and tools, making them highly competitive in the job market.
Real-World Learning & Industry Integration
- Internships in top marketing agencies and corporate marketing teams
- Hands-on projects working with real businesses and brands
- Workshops and guest lectures from marketing professionals
- Company visits to leading marketing agencies and corporate marketing departments
- Simulation software and case studies to develop problem-solving skills
This degree is more than just theory – it prepares students for the realities of modern marketing.
- Early bird tuition discounts for first-year students
- International professors for courses and numerous guest courses, with free attendance from RAU students;
- Scholarships for top-performing students (available to 10% of students)
- International exchange programs offering global learning opportunities
- Career counseling and job placement support after graduation
- International activities in the campus
- Access to industry events, networking opportunities, and workshops
This program is designed for students who:
- Want to pursue a career in marketing, branding or digital strategy
- Are passionate about consumer psychology and business growth
- Seek a versatile degree that offers a wide range of career opportunities
- Aspire to work in international companies or start their own business
Graduates of this program will develop essential skills in:
- Marketing strategy and brand management
- Consumer behaviour and market research
- Digital marketing and social media engagement
- Data-driven decision-making and analytics
- Advertising, PR and promotional campaigns
Students also gain a strong foundation in:
- Business and finance
- Operations and management
A practical and strategic approach to Marketing: all of this will support students in understanding how marketing fits into a larger organizational strategy.
Graduates of the BA in Business Studies can pursue exciting career paths such as:
- Marketing Manager – Overseeing marketing campaigns and strategies
- Brand Manager – Creating and maintaining a strong brand identity
- Digital Marketing Specialist – Managing online marketing strategies
- Market Research Analyst – Understanding consumer behavior and industry trends
- Advertising Executive – Developing innovative advertising campaigns
- Public Relations Specialist – Managing brand reputation and media relations
With this degree, you’ll be equipped with the knowledge and skills to excel in a wide range of marketing roles, whether in-house or within an agency.
For more information please contact Mrs. Alina Toader – alina.toader@york.citycollege.eu
